MOBILE APPS APPROACHING MAJOR MILESTONE OF 1 MILLION #APPS IN MARKETPLACE: #MOBILEWALLA

Mobile Apps Approaching Major Milestone of 1 Million Apps in Marketplace: Mobilewalla Today's Count: 989,476 "Astonishing Accomplishment That Cannot Be Ignored" PR Newswire NEW YORK and ATLANTA, Dec. 2, 2011 NEW YORK and ATLANTA, Dec. 2, 2011 /PRNewswire/ -- The total number of individual mobile apps in the marketplace is approaching a major milestone, hitting the 1 million mark within the next week, according to Mobilewalla, the search, discovery and analytics engine that tracks apps in real time. Today the app count rose to 987,863 across all 4 platforms; an average of 2,000 apps enter the marketplace each day (with numbers higher at end of year for holiday rush). In the last 12 months, Apple apps grew from 338,000 to 589,148. Similarly Android apps went from 115,000 to 319,774. Please follow us on Twitter at #millionmobileapps. Here is the breakdown:                                                                                 Platform  Total Percentage of Total, Apple 590,138  59.95%, Android 320,315  32.54%, Blackberry                43,544 4.42%, Windows 35,479 3.60%"This is truly an astonishing accomplishment that cannot be ignored," says Anindya Datta, the founder and executive chairman of Mobilewalla. "The growth of apps is the fastest growing consumer segment in the history of commerce. The app race began in July, 2008 when the iTunes App store opened and Google followed with the launch of the Android operating system in October, 2008. Recently, app marketplaces have been launched for the Blackberry RIM and Microsoft Windows Phone platforms." "In the early days most of the initial apps were "fun, indie" apps, such as the Doodle Jump game, one of the first mass-market apps to gain viral popularity and paved the entryway for other mass successes like Angry Birds," says Datta. "As app usage skyrocketed, the nature of the app ecosystem changed quickly – new apps were designed to improve our lives, disseminate news, weather and even crop data in places like rural India." Across all platforms, the top categories of apps are: Entertainment 16.68% Games 13.36% Books 10.21% Lifestyle 8.02% Utilities 7.13% Education 7.08% Travel 4.84% Business 3.76% Reference 3.73% Music 3.32% Health & Fitness 3.28% Productivity 3.09% Sports 2.92% News 2.85% Social Networking 2.71%.


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